The Business User
VP Marketing and his data team
Business Needs
High conversion of digital behavior patterns into meaningful potential sales leads
Business Solution Description
Using the Builderâ„¢ to collect real-time digital events, integrate it with historical data to create a unified, live customer. Set up 20 call-for-action triggers based on real-time activity and historical data and return the most appropriate value proposition for the customer.
Results
Increased conversion rate of the specific products by about 2x
The production system requires minimum maintenance and offers great flexibility for changes and updates.
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